As technology continues to advance and shape our world, it’s important for us to understand and be aware of how it affects various aspects of our lives. In the advertising industry, one tool that has been gaining popularity is artificial intelligence (AI). But what exactly is AI and how is it being used in advertising?
According to a recent study by the World Federation of Advertisers, 74% of marketers are using AI for content creation. This means that AI technology is being utilized to create advertisements and other marketing materials. With a rating of 7 out of 10 in terms of enthusiasm, most marketers are « cautiously optimistic » about the potential of AI to drive growth. And it’s not just for creating content – AI is also being used for personalization and customer experience, as well as gathering consumer insights.
As consumers become more conscious of corporate social responsibility, advertisers in Australia are taking a stand against greenwashing. Greenwashing is when companies make false or exaggerated claims about the environmental friendliness of their products. Last year, the Australian Association of National Advertisers launched a review of its Environmental Claims Code to ensure it aligns with community standards and international best practices. Now, a draft has been released for public comment in hopes of shaping these standards even further.
Meanwhile, in Europe, the EU is also calling for more transparency in the music streaming industry. In a proposed legislation, streaming platforms will be required to disclose their recommendation algorithms and if a song has been created by AI. This move has been supported by members of the European Parliament, with a vote of 532 to 61 in favor of the new resolution.
For young employees who may not be familiar with AI or its usage in advertising, it’s important to stay informed about these advancements. As technology continues to transform the advertising industry, it’s crucial for us to understand its impact and ensure that ethical standards are being followed. With the growing use of AI in content creation and personalization, it’s important to be aware of how our data is being used and to support efforts for transparency in the industry. Let’s stay informed and responsible consumers in this ever-evolving technological landscape.
